This is a short article about something I am really passionate about, building brand.
The best companies in the world don’t sell, they brand. – Gary Vaynerchuk, CEO Vaynermedia
The difference between branding and sales is pretty clear. Are you trying to convert or are you trying to create an experience?
The best companies create an experience around their product or service. They make you feel a certain way when you interact with the brand.
Telling your story is a critical part of your brand. Stories are the currencies of our lives. They keep us interested and connects us human beings. It allows people to shape how they view you and is the starting point for consumers to start a connection with you and your brand. If you do it right, people start buying from you not because you sell them something but simply because they love what you do, what you stand for and the stories your share.
One of the best recent examples when it comes to branding is a commercial from Gymshark.
Aren’t you interested in buying something from them after watching the video? And the only thing they did is tell you what they stand for and what they believe in.
This showcases the power of building brand.
So the next time you are thinking about ways to grow your business, think about building brand through video.
Written by – Sam van Hees
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